Brand IdentityAcross all media, online and offline, print or digital, your identity will be felt, heard, and seen by your customers and audience across the globe!
“Transform complex messages into simple communication.”
Graphic Design Artist, Brand Identity Expert & Digital Media Marketing Strategist
Hello! I am a brand identity and digital marketing strategist with expert graphic art design skills. I am a business consultant who supports and transforms brands into confident, creative, courageous, and forward-thinking identities in their respective industry. Intertwining art direction with stellar marketing initiatives is what I love to do! #rockstar #creativemarketingsolutions
More about Alley Jean right here
I know how to fill the gap and take this position to a highly creative and strategic level while regularly transforming complex ideas into simple and effective communications. I understand how to produce innovative solutions that make sense to the marketing and sales strategy presented to me.
While I have extensive knowledge in graphic arts and am considered an expert, the brand identity, messaging, and social media strategy is always a part of the big picture plans when approaching any project.
Clarity is everything! I love educating those who need extra support in technology or branding and have patience and dedication to the people I collaborate with and consider myself a “people person.”
Taking in lots of information, asking the right questions, and doing the research gives me excellent presentation skills. I can give the presentation myself or offer suggestions on how to make it a great experience for the person giving the presentation.
I believe great designers understand when to be practical and where to concentrate on exceptional graphics. The brand message transmission needs to be clear, and the ideal audience target should understand what to do next regardless of the media type. Typography, color theory, curating photography that tells a story, and creating custom graphics is where I thrive inside of a brand. I can re-create techniques and styles while also inventing my own. While I am drawn to clean and modern design, I also enjoy working in other mediums.
I love the work I do and have over 18+ years of designing passion and quickly adapt to the brand culture that needs my support. There is no job too small or too large for me. Curiosity and creativity have always been the two traits that keep me wanting more or knowing there is something new out there to be tried. The short story with me is I have perseverance and dedication to my talents and want to take large amounts of information and turn it into communication arts that people get.
Design. Artistry. Marketing.Your vision has a look, personality, and voice.
Social media has changed the virtual landscape and is constantly evolving
The virtual landscape is changing rapidly year after year and your company needs to stay on top of creating fresh new ideas and marketing campaigns. From sales decks to sales pages, print to digital, graphics, copywriting, planning, advertising, and video branding… this is where I thrive!
Logo & Color Palettes
An important piece for your brand identity
Do you feel proud of your visual aesthetics which make up the current look and feel of your business? If not, it’s time to consider having a new color palette and logo custom made for you. (All work can be trademarked.) Your original logo design and color palette will show the world that you’re professional and serious about giving them the solutions they’re looking for. Together we bring your vision to life. The right people will begin to recognize you, refer you, and most importantly… remember you. When you have a unique style that separates you from the crowd it feels great! You will be seen more often and by more people immediately.
This is your home and holds all the assets that make up your entire look and direction
Do you need a clear and consistent message across the board that gives meaning and visibility to your services or products? Yes? This is your brand identity and it is the foundation of your business and how the public sees and hears you at every level. Your brand identity is made up of several areas. Your brand identity holds your message, target, and all the visual and experiential elements of your business. This is where you shape how your brand is perceived and how to sell and market with alignment to your audience. You will be heard and seen by more people instantly! A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
This is where your audience receives the experience they desire for the solutions they need
Are you looking for a new WordPress website? Give people a polished and professional online experience. This is an important part of your brand identity. I create unique custom one-page layouts for a modern scrolling look at your business layer by layer. It’s responsive for mobile and tablets for a streamlined view. This is the place people will make important decisions about you and decide how you can help them. This is the extension of who you are when you’re not around to tell people in person. It can work for you and share your vision with the world.
Do you have a social media strategy?
Your social media look, feel and strategy is an extension of your brand identity. To compete in any industry you must have a plan here and it should be a dedicated and thoughtful one.
It is always about unique custom graphic art
There are no templates here at Red Unicorn Media for a reason. Everything is custom and created specifically for each client and their brand identity. Whether it is curating and digitally modifying photography into graphic art, laying out an eBook or creating social media share images, it will always be about how it is unique to you and in turn the way it tells your brand story.
Art Form Meets StrategyAn approach that is developed not copied.
Red Unicorn Media contracts work with national brands, small business owners, and, start-ups.
What’s important to Alley Jean’s work
Position your brand at every level
1. Creativity: Custom and original design solutions with an artistic touch. I have a process that has made me a unique mind in the design world. I am a forward thinker while also using traditional techniques that include historic research, sketching, and fun brainstorming sessions. The businesses I have worked with come to me specifically for this original talent I bring for their brand identity.
2. Communication: What is the point of creating something stunning if the message is not there or is not getting through to your audience? Brand storytelling and messaging across all media and platforms are very important to me.
3. Typography: A great follow-up to communication is the visual message and typography speaks volumes! You may have a great photo or video, but if the words on top of that media you use tell a different story the message can be lost or confusing to the viewer.
4. Strategy: A great brand identity starts with the end goal in mind and has a structure and process to get there. Knowing the key facets to what sets you apart from the crowd, how you create the solution, and being able to articulate that clearly with words and visuals while meeting your customer’s expectations is the name of the game!