Livestreaming is Hell – Or is it the best thing thing ever?!

Livestreaming is Hell – Or is it the best thing thing ever?!

My heartbeat was racing, and it seemed like I could feel every nerve and electric current in my body as I chose to GO LIVE on social media. You would have thought I was about to receive an injection at the doctor!

My last thought as the countdown began was, “I look terrible and don’t know what to say, I wish I would not have pushed this Livestream button. ugh!” There I was in front of the entire world looking like a fool and feeling less like an expert with every second. The time felt like a warp in my mind and was I breaking out in hives? “This was a mistake.” I thought as words came out of my mouth that I could not hear or process. It felt as if I was in a dream. “This is not going to be easy,” I thought.

Moreover, it has not been easy for me or anyone in the beginning. Going LIVE on any platform is difficult until we have done it many times. Just like riding a bike, you fall, and you get back up and ride again. I have seen professional actors and famous entrepreneurs show up LIVE and have awkward moments, screwups, connection issues and more! Having second thoughts and butterflies is not only for the inexperienced!

So let me tell you why you should go LIVE, how you can do it, and where you should do it.

WHY?
If your brand needs more visibility livestreaming is the best way to accomplish this goal. All video shares on social media, your website, emails, and webinars, will get seen 55%+ more views than a traditional post. You can trust a company much easier when meeting the owner and Livestreams are the best way to meet people at the moment all over the world.

Traditionally the amount of “touches” it took for a sale to go through from the first moment they saw your solution online was around ten. When using Livestreaming as a communication tool on social media, the number of “touches” drops significantly to five times instead of ten! So what might have taken you ten weeks to complete a sales cycle now comes full circle in 5 weeks.

Creating relationships, driving home your critical messages of why your service or product is a solution to your ideal client is done best by video. Picture you and me in a room, and I am explaining all of this to you in person. We are drinking tea, everything chillaxed, and you are getting to know the real me, and you kind of dig my personality and are paying attention more to what I am trying to say. You see me; you are a part of my small circle while we Livestream! (It is hard not to love a unicorn) Well, the kind of experience we get closest to when it comes to an in-person meeting would be talking to our audience LIVE.

You begin to make more profits and people start to seek you out instead of the old scenario of you hunting customers down until you feel happy and relieved with your success and wait for the loop to start the hunt all over again.

You learn about yourself and start attracting ideal clients, opportunities, and authentic collaborations.

You begin to speak your truth, talk about your process, service, products, skills, and background story with ease. If Oprah shows up unannounced, you’ll be ready!

Videos get you SEEN in a congested world of “look at me! Look at me!” and you will begin to stand out and rise up in the world!

Google loves video content on your website, and with regular vlogs (video blogs) they will start moving you up the ranks!

Again, bringing someone into your immediate circle LIVE is a personalized and high-level approach to marketing and sales. People will appreciate you and no matter how fearful it feels someone watching is going to think you are a badass!

HOW + Where:

Facebook – From any smart device go to the video icon in a typical post area and click on it to be taken to the next screen to input your title, check how you look and add any tags. From here, you will press the GO LIVE button at the bottom! There is a 3-second countdown. Moreover, in the end, you have the option of posting and downloading your video to social media and your device. A ton of people watch #replays of your, and you can repurpose these videos by adding them to blogs and sending them out in emails for marketing and sales.

Instagram – You can only Livestream on this social media platform from your phone or tablet, and you have an hour to do it whereas other platforms you can stream indefinitely. You may also download your video at the end if you choose to.

Twitter – Available on your smartphone or tablet app, you choose the red and aqua Periscope Live Icon in your post. After clicking the icon, you see a screen where you can check lighting and add your title, then press the red go LIVE button! Easy peasy.

Periscope – You can access Periscope directly on their website or by clicking their aqua and red icon in the post. These people are leading the way when it comes to Livestreaming and strives to improve LIVE sharable moments globally. Facebook has always been my jam, but I am looking to up-level to Periscope immediately following this posting.

Tips:
1. Try to have good lighting and invest in ring lights for your phone, tablet, and studio space. The light source should be in front of you.
2. Have a good sense of humor when it comes to being imperfect. Your phone is going to slip and fall, you may show up upside down, and your connection will fail at some point.
3. Make sure all your software and apps are always up to date! The first thing to be affected by old software is safety, audio, and app connection.
4. You can’t mess up being yourself, so please show up as you and not some alter-ego, super perfect, and “dressed to the nines” you… people want the authentic experience which is why Livestreaming is so popular.
5. Practice every week no matter what!
6. Start a list of topics, show & tells, and educational information you can start sharing with the world right now.

There is no perfect moment to begin experimenting with these Livestreaming tools for your business. It will only get you to where your going faster and isn’t that what you want?

Ready for more support with your online visibility and global brand identity? Let’s do this together! Find out more about Alley Jean and working with her 1:1 to bring your dreams to the world’s stage! Book a call with Alley Jean today to discuss your creative business goals.

Thanks for your support all these years everyone! I value you so much. Feel free to leave comments. I love them.

 

 

Brand Identity Architect, Web Designer, Online Business Strategist, Online Visibility Coach & Mentor (and unicorn)

PS. If you have any personal emotions of doubt, shame, or fear of failure… you’re need to read this POST ABOUT SHAME and how it can destroy your career.

Brand Board Your Color Palette – Video Training!

Brand Board Your Color Palette – Video Training!

A New Way To Find Your Brand Color Palette Training

Ready to “brand board”
your color palette?!

As a creative professional, I love all colors and find they all will fit a purpose emotionally and physically. Physically? Yep. Colors are so powerful and can trigger the human mind to create some great choices and sometimes some bad ones! When we talk about brand identity what does that mean exactly and how can we know the perfect color palette to go with it? How do we base our decisions to get favorable results? Let’s talk about all of this in stages.

Here is a process!

 

First, Think about your business and your personality as an owner. What kind of energy does your company give off? (If you have no idea what your business feels like energetically then this is a time to stop and reflect. Dig deep into what this means to you.) Is the personality bold and sexy like Lara Croft in Tomb Raider? Or is it a serene and spa-like comfort creature that makes you dream of exotic warm sands in a place you’ve never been? Forget about your audience/fanbase for a moment and decide for yourself what energy your company sends out into the world.

 

This may be a transitional period in your career where this is the new energy you would like people to feel. That is okay too. In fact, it is great! Remember that your future self is not a fraud if you start becoming her now. A misconception of “faking it till you make it” (worst phrase ever!) is keeping good businesses from being great! Become who you already are and feel into what that energy can be described as right now and write it out. It can be one or two sentences and as long as you would like. When it comes to figuring out your brand identity and colors accurately, more is ALWAYS better!

Secondly

 

 

You will take that phrase and put your creative hat on for a time-being! Yay! Okay, so, if your company *feels* like a Marilyn Monroe crossed with a Lara Croft then what does that look like? Put on your fashion hat for a second too! I know I know! I am so demanding and making you wear a lot of hats. Let’s play and pretend for a little bit. Okay? Now, what would your business character be wearing right now if she/he came to life?! Lace and leather? Boho chic? Romantic preppy? You don’t have to think about the colors yet. I want you to think about your character and the style and emotion they evoke in your daydream? Sit with this for a while and get that movie reel in your mind moving things along. Where are you and what are you doing? Are you on stage in front of thousands of people? Are you a famous actor or celebrity chef? Are you shopping on Rodeo Drive in Beverly Hills? Are you in Bali teaching a master class for high-end 1:1 clients? Are you on the beach just relaxing? Remember this is your business character which does incorporate you and your ideas but also your audiences and who they are. Are there colors appearing now? What colors are you envisioning?

It is imperative to grasp because emotion, style, and actions are all related to your brands PERFECT color palette. Colors make us do things like purchase, click, follow and invest. It is a feeling we get and can relate to even if we have no idea what you do and who you are. We notice colors and their meaning instinctually and deciding on perfect palette cannot be taken lightly or rushed through.

 

Now it is time to have some creative fun! Woot woot!

 

Go to Pinterest.com and create an account if you do not already have one. Now go to your profile in the upper right-hand corner and click that! Now create a new “board” and make it “secret” so that only you will have eyes on this, so there is no pressure. Call the board “Brand Color Inspire” Now go back to your writing and read it all again, so it is a fresh emotion in your mind. Search Pinterest for color palettes, brand identities, fashion photography, nature images and art that feels like something that visually explains all the things you wrote down. When you find ones that resonate “pin it” to your new board. Don’t over think this! If it feels right then pin it. Pin with total abandon! Have fun and go down that virtual creative rabbit hole until you are satisfied and cannot or do not need to pin anymore.

Call the board “Brand Color Inspire”

Did I tell you that this is the exact method I use with my 1:1 clients? It is, and it has been so effective that I have had many requests to create a how-to video on this subject alone. This is a professional artistic process that can tell you a lot while having fun and learning about yourself and your company culture at the same time. Color is my most intensely researched skill and obsession. Knowing YOUR colors in business is vital to getting to the next level so you can run a lifestyle business that is visible and fruitful and feels like YOU.

Okay, this is the critical part of the process. What you will do now is bring up your brand colors inspire board and scroll all the way down to the very bottom of your Pinterest board where you will see your first pins you used. Don’t think about this too much and please don’t take your time here. Now, scroll up to the top fairly quickly and notice which colors stand out the most to you. There will be one or a few. What are they? Take note! Now think about those colors and slowly go through all the pins and delete the ones that didn’t make that cut. Go back to square one when you’re finished and with your new color palette in mind pin some new ones in place of the deleted ones. Now you should have a full board of pins that reflect a color palette, look and feel, you created on your own and is related to your business and YOU. At this point, you can take a break and log back in, in a few days to look at your board with “new” eyes.

Writing about the way you feel and react to your color palette after you’ve gone through all the steps is important. While you may find your color palette pleasing you could be missing one color or another to either balance out the look or introduce an energy or emotion that didn’t make the cut. For instance, I have had clients tell me that they are both soft and hard when it comes to their business personality. This is usually a fine line when you try to visualize that with colors and a fine-tuned brand identity. Make sure it is all there.

When you finally have chosen the overall color palette, it will be time to pick the actual colors with their corresponding color numbers so that you can use these interchangeably throughout your identity for consistency. A consistent look and feel will bring some brand recognition. Choose up to 6 colors but be aware that I usually stay under four if you are creating your logo or business mark. Less is more, and you can incorporate the other colors throughout your identity (like your website, biz cards, social media graphics) when you get to that point.

Colors are powerful expressions of our culture and mean things. Picking a color palette because it looks pretty or a professional told you to is NOT being in control of your entrepreneurial journey. Don’t choose black and gold *just* because someone you admire uses it and is very successful in your eyes. You started this business to live a life of self-expression, empowerment, and freedom. If you can’t even choose your color palette for *your* brand identity, what else are you going to skip over? Don’t opt to be like everyone else. Take your time and give your company space to breathe and become it’s own. Be purposeful and meaningful when it comes to your identity. This is my method I have perfected for over 20 years. If you’re looking for a professional to take you through a unique and creative journey, please email me at alley@www.redunicornmedia.com Enjoy and let me know what you think in the comments!

xoxo,

 

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How To Sell In a Discovery Call

How To Sell In a Discovery Call

The Discovery Call can be one of the most intimidating (and crucial!) activity for a soulpreneur in special for those starting out.

In today’s video you will learn:

 

  • How the old fashion way of doing this first call can affect your sale
  • The mindset you need to be in to feel comfortable talking to your prospect
  • The advise our mom always gives us as kids – valid in business as well!
  • Why you really need to know who is the person you are talking to
  • How YOU are in charge of directing the conversation and making it flow easily for both of you
  • How to feel comfortable in that first call and of course…..
  • close that sale!

 

 

Click play and let’s get started!

 

 

With love, hugs and unicorn kisses!

xoxo

 

 

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