One of my secrets is that I was not born on the internet. Nope. I am an 80’s baby and my generation was the last one to beat the onset of all the videos, chatting, and nonsense all of our kids are going through now. I always thank the universe for letting me slip by because if it had been popular and accessible to take videos from our cell phones (didn’t even have one until I was 18!), I would have been all over the internet. Seriously. I was a pretty, party animal and a rebel at heart. Even though I am outgoing, when the whole Myspace and Facebook rage hit I was left unimpressed. I literally looked at the online life as pathetic, dangerous, and creepy. Does that make me sound old? Probably. So no, I wasn’t born on the internet and it was never my wheelhouse or place to create a unicorn empire like you see now.
So why the change of heart? Simple, but totally unexpected…I got a puppy! Kingsley The Great White. And yes, that is his legal registered name. He is a beautiful English Golden Retriever and my first dog. From the moment I met him I knew he was “the one.” While all the other pups were staying close by each other, Kingsley was off in the ferns making up his own adventure. He strayed away from the pack each time and I could relate big time. I picked him up and held him like a real baby. We looked at each other and the rest is history. He is two years old now and looking back, I know he is my personal hero and angel. He has taught me so much and if it wasn’t for him, Red Unicorn Media would not be here today.
The reason I ever got on Facebook only two years ago was because I was so afraid that I wouldn’t be able to potty train my little bitty white seal. I never went online and thought, “I am going to grow an artistic branding company that becomes my unicorn empire.” Far from it, in fact. I logged my breeder received my pleas for help and quickly pointed me to a closed Facebook gro
up, “where everyone has the same kind of dog.” She said I could ask questions and people would answer. She was right! I trained Mister (My nickname for him) in only a few weeks. He is so smart. I was on there for a year before even venturing into all this online business and visibility jazz. While in that group I met a beautiful soul who thought I might like a marketing group she was in. AND THAT’S WHEN IT ALL HAPPENED.
Because of my success and love for online relationships, most of my clients and friends find it really hard to believe that I really have only been in this for over a year. But in entrepreneurship and the online business world, we kind of work in dog years. I made such big leaps using visibility to my advantage that it is as if I have been doing this for 7 years not 1! And this is not because I had a big wallet or luck. It is simply me getting more visible, vulnerable, and accepting of letting it all in and all out. Sort of like a breathing in and out.
I never realized how closed off and blocked off I was to the world and to accepting good things into my life before becoming visible and SEEN online. I was afraid of all sorts of things just like you are. I thought it would be dangerous. I thought people didn’t really care about my personal thoughts, or that I loved digging up quartz crystals, or trail running state lands. I really thought that my services were meaningful but that my personal life was separate and not part of the business package. I was still living my past life after putting my website up for the first time in 2015 and struggling to create first posts with my offerings.
We all start from the beginning and the beginning will always feel like entering the room for the first time at a party. You feel like everyone is checking you out and counting your flaws. You head for the bar and try to quiet the voice in your head that is saying all the things that sound so negative but so true to you. Why are they true? Because you say they are you invented the voice. How do I know this? Because I also have a voice and it is not a very nice one, either! I have hushed her and reprogrammed my voice to be nurturing, wild, and imperfect. It takes time and at the start, I had to jump even though I couldn’t see the floor. I had to trust myself that no matter what I said, or did, everything was going to be okay and I wasn’t going to lose my clients because of it.
I started showing up online a lot. I began saying everything and anything I wanted to and educating my audience on who the heck I was. I opened up my mind to them and what do you know? I started working with clients that I love, adore, and respect. For the first time in my life, clients were coming back to me and saying the most wonderful things about my art and personal life. It didn’t make sense at first because I had been programmed for so long with the lie that business is business and personal is separate. I will tell you right now that there are big-time signs you are not being visible online. They are keeping you from working with your ideal clients, making more money, and creating the life of wild and fun freedom that your soul desires so much! Here is a list of signs. If any of these sound like you then you are not having as much fun and visibility in your business as you could be:
23 WARNING SIGNS YOU HAVE A VISIBILITY PROBLEM
- Your profile picture is your logo
- You don’t post every single day
- All your posts are professional
- You don’t do facebook LIVE every week
- You resist doing video
- If you ask your facebook friends what you do for a living you get mixed results
- You cringe every time you see a selfie and wonder why we do it so much
- You don’t have a website
- Sharing pictures of your pets, family, and life every week seem pointless or dangerous
- Your facebook feed seems negative all the time
- You don’t belong to many groups
- You are only on facebook and not any other platforms like Instagram or Twitter
- You don’t help people out even though your advice will help because you don’t think they will care about it
- Most of what you do is like or love other people’s posts
- You share a lot of those food videos everyone loves
- You think your ideal client is multiple types of people or it is everyone or anyone who buys from you
- You feel like people will think you are annoying if you post too much
- Being on video scares the hell outta you
- You have a few ways of selling online and think that is pretty much it
- You constantly follow others in hopes that you’ll have enough money someday to make your brand and business resemble how cool and amazing they are
- You read multiple books on how to run a business
- You post lots and lots of quotes that are not your own
- Opening up about your personal life and mind’s eye is not relevant
Yes, I believed every single one of these and did all of these before I caught on that running my business should be fun and that I make the rules. I don’t need to read a book on how someone runs their business, because you know what? Every single person is different and requires a different soul path route. All those blueprints you see are from the shiny people you admire didn’t read a book. They jumped. They tried it all. But most of all, they were authentic, open, and completely visible to the world. Walk your own path and know that there are tons of ideas out there to try. I recommend experimenting with visibility and doing something new and fun everyday. It will not only increase your income, but will open doors to people and opportunities that will find you. Through my visibility journey I am now connected to the most wonderful people. I am successful and living a life of more freedom and choices than I ever thought possible. You can, too. The first step is to let us SEE you and forget about everything you have learned at those desk jobs.
Tip: Is there something about you that only your family and friends know about? Do you love roses? Are you obsessed with Bugs Bunny? Do you make jewelry or birdhouses? Do hummingbirds make you sing? Are there more than 3 orchids in your home? Are you crazy about avocados? Do you feel like painting unicorns all over your office or studio like I do?! These are all really amazing and fun things to post about regularly. We all have one or more “things” that are associated with us personally. People usually bring up these obsessions during birthdays and Christmas because it could be an easy gift.
Example: Everyone knows how much I love Marilyn Monroe, crystals, and unicorns. I post about them all the time and even created a Monday through Friday post on my Facebook business page called, “Your Unicorn Moment” with a pic of a unicorn. This is out-of-the-box marketing. Talking and sharing about your personal obsession will not only get you more visibility, it will also create a following and ideal client relationships who also share in your obsession. It was an enlightened and successful moment that day I realized I didn’t really have to “sell” to gain clients, visibility, and success. I just needed to be open, giving, receiving and have a little fun. Trust me, there is something about YOU that a whole bunch of people love, too. Love Bugs as much as I do? Guess who will be loving your post and checking out who you are and what you do on a deeper level? Me 🙂 Attract by showing up and becoming visible no matter how scary it seems. Most of that fear was programmed by you.
You’re the software developer of your own mind. Time for a reboot?
Love you. xoxo, A.J.