I remember the day I quit design and advertising altogether. I was defeated as profoundly as you can imagine. I had been sober for years and thought being healthy would somehow magically “change my luck.” It hadn’t, and all I could think about was my 100k school loan, all my failures, all my pain, and the suspicious feeling that everyone knew what to do except me.

But the fact I created a story to convince me to sell out on my dreams and live a “simple life behind a desk,” was the unfortunate mindset story I played over and over in my head on a daily! I would say, “I stupidly invested my time and money in an industry that is saturated by millions of other designers just like me, who are pricing the services and products stupendously lower than mine, and taking all my customers! I can’t compete! I should have known! It’s okay though because I’ve surrendered and will do something different. I’ll fix this somehow, and in the meantime, I’ll take this desk job. And again, how could I have been so dumb to get into a career that is overly marketed and saturated leaving no room for individuality and a salary that no one could live on even alone?!” I would say this day in and day out with a smile on my face. {It was a tough time for me. I felt invisible and full of regret. I was purposeLESS.}

I acted like I was okay and even landed a contract to hire position in marketing which turned out to be a secretary job most days. But I gave in and told myself I wasn’t quitting, I was transitioning and had made a mistake — no biggie.

While all my faux smiles and daily charms went around and around like some nightmare invented by the infamous writer, Rod Sterling of the Twilight Zone… a fire was brewing. As I write this, I get tears in my eyes thinking of this fire that I hid most days even from myself. It was powerful, and I did everything in my power to cloak it. It was more of a firestorm by the time I caught myself getting “back into the ring again.” 

“The Market Doesn’t Scare Me.”

– Alley Jean – 

You can’t hide your magic/talents/skills. It will always come back to haunt you instead of love you if you push it away. In the coaching industry, they call this RESISTANCE. I call it, being a floon!?
{I know I know… I can be mean. Live with it.}

Sometimes our gifts feel like the “poor-mans” card pull. Meaning, you were dealt a lousy hand in life, and while your skills are fantastic, they pay bad and in essence are meaningLESS to you and us. This is when you’re thinking on the dark side of the moon ? , and no one can reach you except YOU. I could throw you a rope to pull you up and save you, and you’d tank it down and act like you have no clue how it happened! #truth

PROFESSIONAL POINT OF VIEW: Had I kept going on like I was, flailing around and acting helpless, I wouldn’t be here today talking to you. I would be running a successful and rising star of a business, and my relationship with myself and others would be suffering as it always was back then.

If you’re thinking of getting out of your industry because there are so many authors, coaches, designers, artists, etc… A.K.A competition, you’re sabotaging your career.

“With the world population at 7,632,819,325, you will quickly realize every industry is saturated. “

– Alley Jean – 

With the world population at 7,632,819,325 you will quickly realize every industry is saturated. So how are the people who you deem successful making it and you are not? Is this the question that kills you? Or is it you’ve given up? Because the population isn’t going down so the more you cry in your closet, the closer WE are to our dreams because we haven’t thrown in the towel. Most of you will take forever to start living inside your body. I know, that sounds weird right?! Ha! It does, and I want to edit it out, but I’m keeping it. Most of you are floating around like lost spirits, and you don’t have to.

Everything is about your mindset, and the more you work on your inner self and nurture the fire inside of you, the more you will build. And sure, I kick my building blocks down all the time. But now I do it on purpose to get a cleaner point of view. I tend to do all the things and experiment a lot with life. It’s gets crowded sometimes, and I have to wipe the slate clean at times. But in my “past life,” my blocks were being built by other people. They kicked them down, and I allowed it. I had no control and was scared at my core.

The market doesn’t scare me, and it shouldn’t scare you either. If you are out there growing in front of the world and creating all the time, allowing failure and allowing your transitions to develop fully, then your strategies, brand identity, ideal clients, audience, and overall clarity around your business will grow and be propitious to us and more importantly to YOU. Creating stories that there are just too many coaches, artist and whoever and whatever merely is you giving up.

I believe in you, and you’re so much stronger than you give yourself credit for. Think of all the stuff you’ve been through, it’s hard, but you must realize that you’re here, reading this, and it’s not a sign from the universe but a solid fact that you’re still here. As long as you’re here, you can play the game of life. So play. ☺️

Brand Identity Architect

Ps. You can’t tame a wild unicorn. If you do, well, be prepared for Armageddon! ???♥️?