My heartbeat was racing, and it seemed like I could feel every nerve and electric current in my body as I chose to GO LIVE on social media. You would have thought I was about to receive an injection at the doctor!
My last thought as the countdown began was, “I look terrible and don’t know what to say, I wish I would not have pushed this Livestream button. ugh!” There I was in front of the entire world looking like a fool and feeling less like an expert with every second. The time felt like a warp in my mind and was I breaking out in hives? “This was a mistake.” I thought as words came out of my mouth that I could not hear or process. It felt as if I was in a dream. “This is not going to be easy,” I thought.
Moreover, it has not been easy for me or anyone in the beginning. Going LIVE on any platform is difficult until we have done it many times. Just like riding a bike, you fall, and you get back up and ride again. I have seen professional actors and famous entrepreneurs show up LIVE and have awkward moments, screwups, connection issues and more! Having second thoughts and butterflies is not only for the inexperienced!
So let me tell you why you should go LIVE, how you can do it, and where you should do it.
If your brand needs more visibility livestreaming is the best way to accomplish this goal. All video shares on social media, your website, emails, and webinars, will get seen 55%+ more views than a traditional post. You can trust a company much easier when meeting the owner and Livestreams are the best way to meet people at the moment all over the world.
Traditionally the amount of “touches” it took for a sale to go through from the first moment they saw your solution online was around ten. When using Livestreaming as a communication tool on social media, the number of “touches” drops significantly to five times instead of ten! So what might have taken you ten weeks to complete a sales cycle now comes full circle in 5 weeks.
Creating relationships, driving home your critical messages of why your service or product is a solution to your ideal client is done best by video. Picture you and me in a room, and I am explaining all of this to you in person. We are drinking tea, everything chillaxed, and you are getting to know the real me, and you kind of dig my personality and are paying attention more to what I am trying to say. You see me; you are a part of my small circle while we Livestream! (It is hard not to love a unicorn) Well, the kind of experience we get closest to when it comes to an in-person meeting would be talking to our audience LIVE.
You begin to make more profits and people start to seek you out instead of the old scenario of you hunting customers down until you feel happy and relieved with your success and wait for the loop to start the hunt all over again.
You learn about yourself and start attracting ideal clients, opportunities, and authentic collaborations.
You begin to speak your truth, talk about your process, service, products, skills, and background story with ease. If Oprah shows up unannounced, you’ll be ready!
Videos get you SEEN in a congested world of “look at me! Look at me!” and you will begin to stand out and rise up in the world!
Google loves video content on your website, and with regular vlogs (video blogs) they will start moving you up the ranks!
Again, bringing someone into your immediate circle LIVE is a personalized and high-level approach to marketing and sales. People will appreciate you and no matter how fearful it feels someone watching is going to think you are a badass!
HOW + Where:
Facebook – From any smart device go to the video icon in a typical post area and click on it to be taken to the next screen to input your title, check how you look and add any tags. From here, you will press the GO LIVE button at the bottom! There is a 3-second countdown. Moreover, in the end, you have the option of posting and downloading your video to social media and your device. A ton of people watch #replays of your, and you can repurpose these videos by adding them to blogs and sending them out in emails for marketing and sales.
Instagram – You can only Livestream on this social media platform from your phone or tablet, and you have an hour to do it whereas other platforms you can stream indefinitely. You may also download your video at the end if you choose to.
Twitter – Available on your smartphone or tablet app, you choose the red and aqua Periscope Live Icon in your post. After clicking the icon, you see a screen where you can check lighting and add your title, then press the red go LIVE button! Easy peasy.
Periscope – You can access Periscope directly on their website or by clicking their aqua and red icon in the post. These people are leading the way when it comes to Livestreaming and strives to improve LIVE sharable moments globally. Facebook has always been my jam, but I am looking to up-level to Periscope immediately following this posting.
1. Try to have good lighting and invest in ring lights for your phone, tablet, and studio space. The light source should be in front of you.
2. Have a good sense of humor when it comes to being imperfect. Your phone is going to slip and fall, you may show up upside down, and your connection will fail at some point.
3. Make sure all your software and apps are always up to date! The first thing to be affected by old software is safety, audio, and app connection.
4. You can’t mess up being yourself, so please show up as you and not some alter-ego, super perfect, and “dressed to the nines” you… people want the authentic experience which is why Livestreaming is so popular.
5. Practice every week no matter what!
6. Start a list of topics, show & tells, and educational information you can start sharing with the world right now.
There is no perfect moment to begin experimenting with these Livestreaming tools for your business. It will only get you to where your going faster and isn’t that what you want?
Ready for more support with your online visibility and global brand identity? Let’s do this together! Find out more about Alley Jean and working with her 1:1 to bring your dreams to the world’s stage! Book a call with Alley Jean today to discuss your creative business goals.
Thanks for your support all these years everyone! I value you so much. Feel free to leave comments. I love them.
Brand Identity Architect, Web Designer, Online Business Strategist, Online Visibility Coach & Mentor (and unicorn)
PS. If you have any personal emotions of doubt, shame, or fear of failure… you’re need to read this POST ABOUT SHAME and how it can destroy your career.