Branding for Print + Digital

Inside The Project

Lost River Naturals wanted a full makeover and social media consultation. The entire journey was purposefully created every step of the way. Here is what we did…


 The project

Challenge & Solution

Challenge: Connie from Lost River Naturals had been running her online holistic apothecary her whole life. She realized one day that things had gotten stale. She needed an entire makeover including transferring from a template web store to a professional WordPress retail space and cut out over 100 products. She desired a one-of-a-kind look and feel along with brainstorming sessions and business coaching for her social media strategy.

Solution: A completely brand new identity across the board along with opening up and expanding her Facebook group and online presence!

Custom Logo

Brand Guidelines

Website Design

eBook Layout + Design

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— Testimonial


I felt drawn to Alley after seeing several of her posts so I reached out to her about redesigning my website and creating a logo for my business. I never really had a professional logo! 

We created an amazing brand that I didn’t fully understand before working with Alley.

My logo is complete and I am IN LOVE with it, it’s perfect for me and my business and I’ve never been so excited for the future of growing my business. Alley is very professional but also personable and FUN.

She has pushed me out of my comfort zone which is something I desperately needed! I highly recommend her services; she can do anything you can dream up and has such fresh, creative ideas that I’m certain are tried and true methods but with Alley’s artistic, visionary twist!

– Connie