Brand Identity and Sales.

Inside The Project

Primary Green needed a professional brand identity to ensure trust and holistic health for their hemp products. Here is what I did…


 The project

Challenge & Solution

Challenge: When Primary Green approached me about their new hemp business I was thrilled! But the challenge was, in 2018, the CBD business was becoming over-saturated already! We knew we needed to use our visual branding and local marketing strategy to stand out as being very professional and appealing for commercial customers and focus on them rather than the retail end of things. 

Solution: Using a clean and modern color palette and look and feel that is fresh and professional has captured the customer-base and business is booming with new stores carrying the Primary Green CBD and hemp products every month. The brand screams quality and can be seen clearly which creates trust. 

Package Design

Flyers & Copywriting

Package Brand Design

Social Media Design


— Testimonial

What they said…

“A start-up venture is never easy and Alley Jean made the process of creating our brand identity and developing our website a fun and exciting experience. We always knew what was happening next and felt the ball rolling at all times. We are so excited about all the print, web, and email marketing work she continues to do for us! We are growing more successful every month and love the custom end-cap, label, and poster designs she does for all our commercial customers needs when showcasing our CBD products on the shelf. What she created really stands out proud amongst the many brands out there we compete with.

– The Primary Green Team