Custom Logo Design, Brand Style Board, and Typography

Inside The Project

Client

Sharon Woodcock

Date

November 2018

Duration

2 Months

Focus

Logo, Color Palette, Brand Style Board, and Typography

Sharon Woodcock, a personal brand identity, supports creative writers and businesses by educating them with their copywriting and creative endeavors. Here is what Alley did…

Solution

 The project

Challenge & Solution

Challenge: Sharon Woodcock wanted a handmade logo and color palette. This is always a big undertaking as it requires the designer to transform into the artist.  

Solution: A hand-painted feather using professional artist grade watercolors and inks was made and then transferred to Adobe Photoshop and Illustrator to sharpen up and modernize the final logo image. the concept of creative freedom was always our main objective as the logo went through many phases before hitting perfection. 

The foundation of her personal brand identity was created using many different graphic elements and these will be used for a cohesive extension of her brand in the near future.

“Quote”

— Testimonial

What they said…

“Alley Jean is a dream to work with. She created a beautiful logo design, colour palette, and style sheet for me this year, which captures my brand essence wonderfully. The logo design was hand-painted in watercolours and has such unique expression and attention to detail. I cannot express enough how awesome it is to work with Alley Jean. She will look into the depths of who you are, and unravel your brand visuals and identity, leaving you spellbound.

– Sharon Woodcock