Brand Identity and Sales.

Inside The Project

Sportivé wanted a one-of-a-kind custom painted logo and palette. Here is what we did…


 The project

Challenge & Solution

Challenge: Creating a custom painted texture and modernizing it with Adobe Illustrator and Adobe Photoshop is not an easy task! Turning that into a professional logo for a business is a challenge. 

Solution: Through LIVE virtual meetings and good research I created a beautiful hand-painted texture and then the final logo for Margie of Sportivé. 

Custom Painted Logo


— Post Project

The client outcome…

This logo is a favorite of mine because the color use and texture was such a challenge to bring into the sports world feel. It has the warmth, energy, and genderless quality that evokes thoughts of movement, form, and winning! 

– Alley Jean