Taking Flight

Taking Flight

The coffee chimes, “done!” and I can’t even remember making it. Getting ready to leave for work has turned into a routine that deep down inside is killing me, but, I swipe on some red lipstick, heels, grab my coffee, and go!

I am numb.
I am trying to be grateful.
I am working for Rolling Stone.
I am a robot version of myself.

I turn up Oasis on my mixed CD and force all my thoughts deep down and take a drag on a cigarette. As I drive into traffic, I start to get into a groove and begin to feel good. I think about the weekend and start swaying into your classic car dancing. I stop for another coffee even though I don’t have time. I know I am sabotaging my reliability as an employee on purpose and wait in the long Starbucks line for my weekly splurge that somehow calms down my thoughts of heading to the airport and running away from life itself. I am not happy, and I have no idea how to fix it. Now I have to race to work!

Punching in the secret alarm setting after riding up 13-floors, I feel a sense of my own entrapment, and again I feel guilty for not appreciating what I have instead of what I really want. I don’t even know what I want/need; I just know THIS is not it. Though my title says “Manager,” I feel more like an intern as I make the first pot of coffee for everyone. As people begin to trickle in behind me (Even late I was still always first to the office.) I try not to think about how much I want to leave and take photographs of the trees that are covered in ice. It is Winter here in Michigan, and we just had our annual freezing rain spectacular! Everyone complains about Michigan weather, but this is the most beautiful thing you have ever seen, and on this day it is all I can think about while I secretly wish for a great cover story to take the day off!

I start planning in the back of my mind what I would be doing if I wasn’t chained to this gray cubicle of madness. All of a sudden I snap back to reality and have no idea how I’ve just updated the monthly report… again, I am on automatic. My default answer to everyone is, “I am on top of it!” and I know I am not because there is something else I should be doing with my life. I think about the college courses I have been taking and hope it is going to give me wings. Tonight I have a presentation in class, and I am not even done. The Detroit Auto Show is here, and I have been working over 50 hours a week trying to prepare for the editors coming. Everyone is frantic, and I act like I am not. My rebel kicks in and I feel an urgent need to tell everyone off and leave. It’s not their fault, but it seems like it is at this moment. I know I am getting sick but push that off too because it really doesn’t matter. Day after day, one-weekend blur party after another, this is the scene–I am on rinse and repeat in my own hell I have created. Why do I want to be like them? THIS isn’t me. I am ready for a change but can’t pull the trigger.

Fast forward to October, and I am much worse.

I feel imprisoned, and the Editor of US Weekly rings me. I answer with my default fake voice. She tells me, “You are laid-off, and the clients have broken our most significant contracts.” She is sorry but I must leave the office now, and Human resources would be in touch. Everyone is always sorry it seems, and it never makes us feel better. I have to say; even in that broken moment of mine, it was inspiring to talk with a woman at her level in a career I admire! break down into a black hole of despair following this event which I call my, “intermission.” Deep down inside I know something is finally right for a change even though it looks and feels like a HOT MESS. Sometimes, the worst things that happen to you are just the situations you have refused to face. The universe waited and waited for me to make the right choice, and when I didn’t, life became toxic and began to scream at me in a sense; it is why self-reflection is so critical to your dreams.

I don’t remember how long it took me to realize that my first step was going to be tackling my health. At some point, I decided to quit drinking alcohol, milk and began to heal my body. It took years before my spark for a life fully ignited again. I worked in low-level jobs, so I didn’t have to think as much. I wanted my life back, but first I needed my mind, body, and spirit to be ready for the adventure.

Sitting alone at my desk one day, I began feeling trapped. (again) I decided to take an early lunch and began to drive around town with no destination planned. I wasn’t, and the more I drove, the crazier I felt. It would be a matter of time before I would become a blubbery hot mess again. I had to pull over. I remember a soulful urge that I hadn’t felt in a long time, and it made me smile. The funny thing is I was so vulnerable yet filled with so much passion and a dash of rebellious anger that felt better than being numb as I had been for most of my life. Your emotions in business can destroy you.

I quickly found a gas station, and before I knew it, I was crying uncontrollably at the gas pump. As tears streams down my face, I looked up and seen the beautiful golden arches of McDonald’s. Lol! I knew I had to go in. Before I even got to the counter to order my pity lunch, I saw an old college teacher of mine and went over to say hi. I hadn’t also considered how I must have looked! It must have been dreadful, but I was happy to see anyone I knew from a time when I had some heart. I was grateful to be around another person who knew my talents. Of course, the first question he had was, “How are things going? Where are you working these days?” I could barely keep myself composed and told him the truth, everything was a huge mess, and I was unhappy with my career choices and lack of opportunities. You must know, this was a time when we hadn’t even recovered yet from the economic crash of 2008 here in Michigan. Jobs were a pipedream for so many, and people were working for much less than what they were worth. He was a prominent ad director at an agency here, and I thought I might get a chance at a job. I was wrong.

The next thing out of his mouth was, “Out of all my students I always thought you were going to excel, I was never worried about your career.” I felt electrocuted with pain and shame, yet I listened to what he was up to in his life. I learned that he was unhappy too. I couldn’t believe it! How could someone with such a great job and responsibility be unfulfilled?! (I quickly had forgotten the way I felt when I too had the same kind of experience working in publishing. Because it doesn’t matter how much money you make or what type of job title you have if it is not your souls’ purpose you will be in total misalignment in your life and it hurts.) Our conversation was brief, and I left with a new desire to try again. I almost drove straight home after this life-altering event but quickly realized I had a job and at this point, I had on lunch break for a couple of hours! Upon returning, I had to face the boss who was extremely unhappy with me. He was someone I respected, and this was not the typical situation between us. I think he knew something was wrong, but men tend to want to ignore these instincts and move forward instead of getting involved. Within weeks I wouldn’t see him or that desk again. Looking back I see how lost and found I was all at the same time on this day. I will never forget that day for as long as I live.

In the following weeks, I quit my job and began taking on creative design work again…it had been a LONG TIME. I felt more like ME and this time I was starting new with a clear mind and body. It was exciting but also scary! I felt alone for a long time in this stage and not knowing my future has always been a painful emotion to understand. It is easy to want to run and hide (and actually do that) in this very critical stage. Most people do not move ahead of this confusing and surprising transitional period because it is so hard.

As soon as I lit a fire and began moving towards my goals with clear and passion-filled intentions of getting what I wanted no matter what, my life started to evolve almost instantly! I finally was moving again, and I felt alive! It wasn’t easy but has brought me to a present-day realization that I can do anything I put my mind to and so can you. I did a lot of things that most people can’t do, and began proving to myself that I could rise to the top if I dared to!

I want this for YOU, and I believe in you so much even if we have never met! Because I know that anyone can re-build their life into something that represents their authentic hear and vision when they want to badly enough.

I hope I have inspired you to take some positive actions in your life before it is too late, and I’m grateful you stayed here for a bit to read my story. While it is hard to reveal these personal (and now public) truths, I am comforted by the fact that if I help even one person with this article, then I have done something important in this life. Remember, no one that rises to the top goes unscathed because that would be so boring! #unicorntruth

Alley Jean
Brand Identity & Web Design Unicorn
Depression and Creativity

Depression and Creativity

Depression and creativity really don’t go well with each other. Some people will never fully recover from the effects of depression either. You can do all the self-care, coaching, counseling, health, medication, whatever… and still, be sad.

I ache for these people because I understand it personally and I am not ashamed to admit this. It usually not tragedy that takes our life, it is shame–and I refuse to carry this kind of burden anymore.

But what if I told you that if you could put that depression on pause long enough to do something, that no matter how bad things got, you could never doubt what you’ve created is an utter masterpiece?!

What if you took a vacation from your lies, exhaustion, and deception, just for a while, because just around the bend was the success you’ve always known is inside you?

What if, finding the strength to persevere is a sacrifice (because it feels that way for the struggling) that will benefit the world long after you’re gone? Pulling out the source of your creativity and genius to pass on to others is a responsibility that most people with depression face. It is your responsibility to grow, nurture, and give the world your wisdom. Yet, in the moments or weeks of severe depression, we don’t think we are very wise.

Regret kills us.

All the “I’m sorry’s” destroy’s us.

All the despair annihilates us.

All the nights we wish we could time travel to make it right makes us feel insane and hopeless. Which unfortunately can make creativity and purpose a totally incapable state of being. But that is a lie.

What if you powered past those typical symptoms and made shit happen?! Yeah! What if you did THAT this year?! There are only about 8.5 months left of 2019, and at the end, you could receive this fantastic gift of satisfaction.

I don’t believe that most people who suffer may ever truly recover, but you can find success even in your sadness. I have. I know it’s possible. And the funny thing is, we often do heal and get happier! Only you know how to get past the things that for some of us will never go entirely away. You do have the answers you seek which is why self-reflection and asking for support in these times is necessary. Don’t do all of this on your own, please.

I think we wait for our perfect moment that never arrives.

-Alley Jean

How are you going to live life this year so you can create success no matter how bad things are? It’s so painful for those of us who experience life in this way and have so much inside of ourself that lay dormant. The creativity sits there, challenging us, yet it feels more like mocking.

The truth is, over 350 MILLION people will suffer from depression this year. Wow. Yet all of those people feel alone. You are not alone because the numbers speak for themselves—But I know it feels that way.

The most exceptional people in history struggled with this same ailment but still graduated to being that person we look up to. How did they do it? They just do it. They know their purpose is worth finding and accomplishing. They know it is more significant than their struggle. So they just do it anyways! They see the power to succeed when they don’t know how to do it and move forward. They believe in themselves even when everything in their head says otherwise.

I feel for you if this article resonates on a personal level. I know you. I want to give you a big huge hug, but what you really need is a kick in the arse.

Even if you don’t remember your purpose in full detail, don’t you realize you can’t know until you enter and participate in the journey?! It’s a jungle out there, and the people who history writes about are the ones who suffered the most. Those who felt the most lonely. Those who felt misunderstood. Those who wanted more and took it. They are the humans who matter and take the heat for the rest of humanity. They are the names on the wall and the thoughts in our hearts. Maybe one day we will talk and write about you. But, we won’t if you keep hiding your brilliance. Creativity and the gifts you were born with have a matter of responsibility, and when we give way to our troubling habits, we are acting in complete dishonor to our destiny. The world is waiting for you to step up or step out, it’s your choice. #unicorntruth

Alley Jean

Brand Identity Artistry & Web Design Strategist

Eliminate Your Worst Traits With Self-Reflection

Eliminate Your Worst Traits With Self-Reflection

We all of us have had that moment through self-reflection where we see a trait in ourself that concerns us. We realize at this moment we have had this nasty little trait for some time and it’s a bit horrifying to know how long we were blind to its obvious negative impacts on our life.

One of my greatest traits is my ability to look at myself and find these undesirables. I want to find them. They are tricky and can hide, morph, and lie to me. They are out of site and in plain site. Some people even say this is the devils work which makes it ten times scarier for most. 

One of my worst traits is that I have a lot of undesirable traits. Lol!

None of us want to have a daily personality habit that sabotages our success and so even the best of us have these mechanisms with which we hide the truths from ourself. To me it is quite interesting and part of my life’s work to figure out. For most of my readers, it’s a nightmare which cannot be dealt with. 

We are taught at a very young age to stick by our beliefs. We decide something and then we hang on for dear life! Most of the time we are actually cloning someone else’s traits, beliefs, and desires in life. Parents, authority figures, and friends love to influence our decisions and essentially live through us. I can’t say I blame them because this is a human characteristic that has been developed since the beginning of time. We do this to educate the young and pass on our experience to save the people we care about from further pain. The problem with this is the system has become corrupt in my opinion. It is watered down and full of ego-based motives and fears that have been passed down in our family possibly for generations. 

It has already been proven that emotions and generational traits can be passed down to the new generation. What if the emotion is fear of making your own decisions? And what if this nasty trait is then reinforced by the people you trust most because of their dna and their upbringing? You see, we become slaves before we realize it to undesirable ways of thinking and acting. 

If our actions are instigated by our emotions all the time because we think we are right and most of our bad traits are hidden from our logical brain, how can we know how much of our life is truly authentic and being built to fulfill our destiny instead of aunts Marge’s? This is the part that really began to intrigue my curiosity! We can’t know until we begin a big experiment! And the first step is to examine our core beliefs and failures and see if we can find the devil in the details. This my friends, is where you will find your yellow brick road. But the journey can be very painful mentally and even physically. Our bodies love to stay on the same wavelength because it’s easier. We always talk about kids being sponges or pets being easy to train. We don’t change as we age, that is an old tale to help people cope with their undesirable traits when it’s too late to change their life. We train just as easy as the kids and the family cat or dog. The difference is, as adults we choose to not look at ourself anymore because we can. We are adults and can do what we want. But most of us are just robots doing as we are told and believing we are change-makers when in fact we are boring habits that go back generations. At some point, life becomes so difficult we choose autopilot and stick to our decisions. It’s easier and a whole lot less painful. We let the world dictate our decisions and concentrate on making the bills and making dinner and making love. Ha! 

Learn How To Eliminate Your Worst Traits & Rise Up!

Some negative traits and emotions you may want to tackle because they’ve become too detrimental to your future success are…

  • Anger
  • Depression
  • Ego
  • Judgment
  • Laziness
  • Manipulation
  • Addiction
  • Fear
  • Irresponsibility 
  • Spontaneity 
  • Immaturity 
  • Being late 
  • Being a know it all 
  • Blame
  • Hate
  • Messy
  • Unorganized
  • Regret
  • Loneliness
  • Perfectionism
  • Love struck 
  • Obsessed 
  • Stuck
  • Self-Esteem 

Let’s Create Real Awareness 

It’s super easy to confuse self-reflection with down-talking. When you’re not used to using this part of your conscious mind, it can certainly seem like you’re beating yourself up and bring it all down. But you’re not if you follow these simple tips to a clear and authentic look inside the person you think you are. 


  1. I recommend beginning this practice alone and preferably in the morning before the sun has risen for a quiet and meditative space. Grab anything you want to make you the most comfortable and take in a few deep breaths where you actually fill your tummy as far as you can. 
  2. Now go deep into your mind and choose one emotion, character trait, or both, that you think is undesirable and bubbles to the surface the easiest. Don’t get overwhelmed here because there may be quite a few. Just pick one please. 
  3. Now imagine yourself float away from your body and observe as many replays of this trait in action by memory! All the situations it has caused and all the times you feel it really led you down an unsuccessful path. This may be painful mentally and physically which is why you must continually imagine your viewing this from an observational view as opposed to being your body. Watch these scenes like a movie in your head. Picture yourself today watching these movies play out as slowly or as quickly as you feel comfortable. 
  4. When you are ready, imagine you are now a world famous scientist and these movies and this practice is actually a big experiment and now you’re in a lab. (Be creative here just as you might play make believe as a little girl.) you have a notepad and what you are looking for is a pattern. There are common traits and decisions that link all of these bad movies together and it’s your job and role as the scientist and observer to find it. As in every job there is no crying and emotional breakdowns, this is a process of elimination and a theory until it becomes fact. 
  5. Start listing in your mind or in a journal your findings and your possible theories that make your discoveries a possible fact. 
  6. Write or think about what you’ve accomplished here. Be good to yourself and realize that the more you look deeply within yourself the easier it will be to live your life as authentically and successfully as possible. This is great work that I do myself on a weekly basis. It will advance your life by hyper speed and increase your emotional intelligence in ways you only dreamed of. 
  7. The experiment is not over! Now, for the next couple of month you just recognize your findings in your daily personal life and professional career. Every time you recognize the behavior tied to the character trait you need to age a decision you normally would never make! This is the exciting part! If you miss your opportunity because you realize it after the fact don’t worry because another situation will come to the surface quicker than you know. This is because now you’ve taken the mask off of a part of yourself you were keeping hidden. It’s kind of like when you buy that new car and all of a sudden you see it everywhere. Same deal. 
  8. Remember to forgive yourself and forgive your dna that sometimes might be driving you off a cliff. You are human and self-reflection is a difficult practice to master. Also, forgive those who will not understand you. You not here to change someone’s perspective or prove anything. You are here for you and the best way to surround yourself with success, alignments, and people who respect and love you for you is to concentrate on finding your best self in your own eyes. 

Revisit this exercise on a weekly basis and you will make breakthroughs that make five years of your human life into what seems a lifetime ago. This very practice is something I have used to quit smoking, stop drinking alcohol, run a successful media company, find growth in my relationship of 23 years, attract clients and projects that still blow my mind, and create relationships and emotional experiences I can love. Most of all, it’s made me more of who I am. I live life by my book and make decisions based on what I believe instead of living a life in the past. My life my rules. Your life your rules.

Thank you for reading! I hope I have supported at least one woman out there to begin a process of strengthening the core of her business by revealing what I have learned in life. I LOVE hearing from my readers so please comment below!

Alley Jean – Brand Identity Architect




Your Emotions in Business Can Crush You

Your Emotions in Business Can Crush You

Let’s get real about what is really stopping your success

The emotions we run through our body and spirit can destroy us. Especially when you’re refreshing an entirely new level of you and your business or starting out for the first time on a fresh new idea path.

The emotions we run through our body and spirit can destroy us. Especially when you’re refreshing an entirely new level of you and your business or starting out for the first time on a fresh new idea path.

Often times when I look at my own experience with emotions around business it’s set more in the realm of excitement followed by anxiety. The biggest challenge within our community that affects every single one of us at one time or another is fear of the idea of the unknown. (It’s scary and hard to walk into a tunnel without seeing the light at the end. And sometimes this tunnel is long as hell! When we are building something unique and new, well, we don’t know the future — we can only forecast and speculate. The anticipation of getting “there” can be unbearable without the right responses. Wherever “there” might be.

In the beginning, when these feelings I experienced depended on me alone, the emotions felt like an invisible force pressing me down into the earth. I felt as if no one understood what I was going through and never seemed to be gratified or supported enough. I wasn’t, and therefore others who tried to help couldn’t help me enough either. Sometimes it was a lonely feeling even though I was NOT alone on my journey at all. The most influential people in the world have experienced this level of emotional experience and worked their way out of it. I have been working diligently to do the same for years. It’s not easy which is why most of you will give up. I hope not though. I believe in you!

While this is painful and will mimic failure, this annoying part of your life can be remedied by knowing you have the control to stop it. This is the first step. The more you do for your mind, body, and soul, on a daily basis, the sooner you’ll get to a point when anxiety and fear stop ruling how you feel about what’s ahead when you can’t see clearly. You will have faith. You will have excitement! You will believe in YOU! This will give you comfort and improve your success.

Because I am beginning something new that I’ve been working on for a long time, these emotions presented themselves like toy soldiers in my mind quite a few times over the last few weeks. It was easy for me to observe, analyze, and overcome because of my experience and hard work in this area. But even those short moments where those emotions were in high gear made me feel ill, and I thought of all of you out there going through this punishing rollercoaster.

My first step is always taking responsibility for all of it. Even the things I don’t believe are my fault, and I am innocent. (None of us are innocent when it comes to our self-work.)

Remember, there are numerous tools and people out there to help you build your tool bag for life and business, and you are never alone. The harder and more consistent you are in supporting yourself physically and mentally, the quicker you’ll gain control in these areas and experience all kind of success.

The pure act of supporting yourself will magically bring more people, luck, success, and happiness into your life! It is called manifesting and you can’t experience this aspect of life until you work and take responsibility!

Emotions can be a liar and lead you down a ton of unfulfilled paths. Take responsibility and know you must keep working on yourself.

For those of you in crisis: Start today by taking a walk and breathing in the air deeply. With each breath tell yourself, “I am excited about the unknown and look forward to its fruits and jewels.” Say this during your entire walk to yourself or out loud. When you finally feel some relief observe this moment and know you’ve just healed yourself even if it is just a little. Small waves create significant change.

Thank you for reading and please reach out if you need support in your brand identity and overall business strategy. I love hearing from all my fans and read all your comments and emails <3


Alley Jean – Brand Identity Architect

I Quit! and what 7,632,819,325 means to YOU.

I Quit! and what 7,632,819,325 means to YOU.

I remember the day I quit design and advertising altogether. I was defeated as profoundly as you can imagine. I had been sober for years and thought being healthy would somehow magically “change my luck.” It hadn’t, and all I could think about was my 100k school loan, all my failures, all my pain, and the suspicious feeling that everyone knew what to do except me.

But the fact I created a story to convince me to sell out on my dreams and live a “simple life behind a desk,” was the unfortunate mindset story I played over and over in my head on a daily! I would say, “I stupidly invested my time and money in an industry that is saturated by millions of other designers just like me, who are pricing the services and products stupendously lower than mine, and taking all my customers! I can’t compete! I should have known! It’s okay though because I’ve surrendered and will do something different. I’ll fix this somehow, and in the meantime, I’ll take this desk job. And again, how could I have been so dumb to get into a career that is overly marketed and saturated leaving no room for individuality and a salary that no one could live on even alone?!” I would say this day in and day out with a smile on my face. {It was a tough time for me. I felt invisible and full of regret. I was purposeLESS.}

I acted like I was okay and even landed a contract to hire position in marketing which turned out to be a secretary job most days. But I gave in and told myself I wasn’t quitting, I was transitioning and had made a mistake — no biggie.

While all my faux smiles and daily charms went around and around like some nightmare invented by the infamous writer, Rod Sterling of the Twilight Zone… a fire was brewing. As I write this, I get tears in my eyes thinking of this fire that I hid most days even from myself. It was powerful, and I did everything in my power to cloak it. It was more of a firestorm by the time I caught myself getting “back into the ring again.” 

“The Market Doesn’t Scare Me.”

– Alley Jean – 

You can’t hide your magic/talents/skills. It will always come back to haunt you instead of love you if you push it away. In the coaching industry, they call this RESISTANCE. I call it, being a floon!?
{I know I know… I can be mean. Live with it.}

Sometimes our gifts feel like the “poor-mans” card pull. Meaning, you were dealt a lousy hand in life, and while your skills are fantastic, they pay bad and in essence are meaningLESS to you and us. This is when you’re thinking on the dark side of the moon ? , and no one can reach you except YOU. I could throw you a rope to pull you up and save you, and you’d tank it down and act like you have no clue how it happened! #truth

PROFESSIONAL POINT OF VIEW: Had I kept going on like I was, flailing around and acting helpless, I wouldn’t be here today talking to you. I would be running a successful and rising star of a business, and my relationship with myself and others would be suffering as it always was back then.

If you’re thinking of getting out of your industry because there are so many authors, coaches, designers, artists, etc… A.K.A competition, you’re sabotaging your career.

“With the world population at 7,632,819,325, you will quickly realize every industry is saturated. “

– Alley Jean – 

With the world population at 7,632,819,325 you will quickly realize every industry is saturated. So how are the people who you deem successful making it and you are not? Is this the question that kills you? Or is it you’ve given up? Because the population isn’t going down so the more you cry in your closet, the closer WE are to our dreams because we haven’t thrown in the towel. Most of you will take forever to start living inside your body. I know, that sounds weird right?! Ha! It does, and I want to edit it out, but I’m keeping it. Most of you are floating around like lost spirits, and you don’t have to.

Everything is about your mindset, and the more you work on your inner self and nurture the fire inside of you, the more you will build. And sure, I kick my building blocks down all the time. But now I do it on purpose to get a cleaner point of view. I tend to do all the things and experiment a lot with life. It’s gets crowded sometimes, and I have to wipe the slate clean at times. But in my “past life,” my blocks were being built by other people. They kicked them down, and I allowed it. I had no control and was scared at my core.

The market doesn’t scare me, and it shouldn’t scare you either. If you are out there growing in front of the world and creating all the time, allowing failure and allowing your transitions to develop fully, then your strategies, brand identity, ideal clients, audience, and overall clarity around your business will grow and be propitious to us and more importantly to YOU. Creating stories that there are just too many coaches, artist and whoever and whatever merely is you giving up.

I believe in you, and you’re so much stronger than you give yourself credit for. Think of all the stuff you’ve been through, it’s hard, but you must realize that you’re here, reading this, and it’s not a sign from the universe but a solid fact that you’re still here. As long as you’re here, you can play the game of life. So play. ☺️

Brand Identity Architect

Ps. You can’t tame a wild unicorn. If you do, well, be prepared for Armageddon! ???♥️?