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Taking Flight

Taking Flight

The coffee chimes, “done!” and I can’t even remember making it. Getting ready to leave for work has turned into a routine that deep down inside is killing me, but, I swipe on some red lipstick, heels, grab my coffee, and go!

I am numb.
I am trying to be grateful.
I am working for Rolling Stone.
I am a robot version of myself.

I turn up Oasis on my mixed CD and force all my thoughts deep down and take a drag on a cigarette. As I drive into traffic, I start to get into a groove and begin to feel good. I think about the weekend and start swaying into your classic car dancing. I stop for another coffee even though I don’t have time. I know I am sabotaging my reliability as an employee on purpose and wait in the long Starbucks line for my weekly splurge that somehow calms down my thoughts of heading to the airport and running away from life itself. I am not happy, and I have no idea how to fix it. Now I have to race to work!

Punching in the secret alarm setting after riding up 13-floors, I feel a sense of my own entrapment, and again I feel guilty for not appreciating what I have instead of what I really want. I don’t even know what I want/need; I just know THIS is not it. Though my title says “Manager,” I feel more like an intern as I make the first pot of coffee for everyone. As people begin to trickle in behind me (Even late I was still always first to the office.) I try not to think about how much I want to leave and take photographs of the trees that are covered in ice. It is Winter here in Michigan, and we just had our annual freezing rain spectacular! Everyone complains about Michigan weather, but this is the most beautiful thing you have ever seen, and on this day it is all I can think about while I secretly wish for a great cover story to take the day off!

I start planning in the back of my mind what I would be doing if I wasn’t chained to this gray cubicle of madness. All of a sudden I snap back to reality and have no idea how I’ve just updated the monthly report… again, I am on automatic. My default answer to everyone is, “I am on top of it!” and I know I am not because there is something else I should be doing with my life. I think about the college courses I have been taking and hope it is going to give me wings. Tonight I have a presentation in class, and I am not even done. The Detroit Auto Show is here, and I have been working over 50 hours a week trying to prepare for the editors coming. Everyone is frantic, and I act like I am not. My rebel kicks in and I feel an urgent need to tell everyone off and leave. It’s not their fault, but it seems like it is at this moment. I know I am getting sick but push that off too because it really doesn’t matter. Day after day, one-weekend blur party after another, this is the scene–I am on rinse and repeat in my own hell I have created. Why do I want to be like them? THIS isn’t me. I am ready for a change but can’t pull the trigger.

Fast forward to October, and I am much worse.

I feel imprisoned, and the Editor of US Weekly rings me. I answer with my default fake voice. She tells me, “You are laid-off, and the clients have broken our most significant contracts.” She is sorry but I must leave the office now, and Human resources would be in touch. Everyone is always sorry it seems, and it never makes us feel better. I have to say; even in that broken moment of mine, it was inspiring to talk with a woman at her level in a career I admire! break down into a black hole of despair following this event which I call my, “intermission.” Deep down inside I know something is finally right for a change even though it looks and feels like a HOT MESS. Sometimes, the worst things that happen to you are just the situations you have refused to face. The universe waited and waited for me to make the right choice, and when I didn’t, life became toxic and began to scream at me in a sense; it is why self-reflection is so critical to your dreams.

I don’t remember how long it took me to realize that my first step was going to be tackling my health. At some point, I decided to quit drinking alcohol, milk and began to heal my body. It took years before my spark for a life fully ignited again. I worked in low-level jobs, so I didn’t have to think as much. I wanted my life back, but first I needed my mind, body, and spirit to be ready for the adventure.

Sitting alone at my desk one day, I began feeling trapped. (again) I decided to take an early lunch and began to drive around town with no destination planned. I wasn’t, and the more I drove, the crazier I felt. It would be a matter of time before I would become a blubbery hot mess again. I had to pull over. I remember a soulful urge that I hadn’t felt in a long time, and it made me smile. The funny thing is I was so vulnerable yet filled with so much passion and a dash of rebellious anger that felt better than being numb as I had been for most of my life. Your emotions in business can destroy you.

I quickly found a gas station, and before I knew it, I was crying uncontrollably at the gas pump. As tears streams down my face, I looked up and seen the beautiful golden arches of McDonald’s. Lol! I knew I had to go in. Before I even got to the counter to order my pity lunch, I saw an old college teacher of mine and went over to say hi. I hadn’t also considered how I must have looked! It must have been dreadful, but I was happy to see anyone I knew from a time when I had some heart. I was grateful to be around another person who knew my talents. Of course, the first question he had was, “How are things going? Where are you working these days?” I could barely keep myself composed and told him the truth, everything was a huge mess, and I was unhappy with my career choices and lack of opportunities. You must know, this was a time when we hadn’t even recovered yet from the economic crash of 2008 here in Michigan. Jobs were a pipedream for so many, and people were working for much less than what they were worth. He was a prominent ad director at an agency here, and I thought I might get a chance at a job. I was wrong.

The next thing out of his mouth was, “Out of all my students I always thought you were going to excel, I was never worried about your career.” I felt electrocuted with pain and shame, yet I listened to what he was up to in his life. I learned that he was unhappy too. I couldn’t believe it! How could someone with such a great job and responsibility be unfulfilled?! (I quickly had forgotten the way I felt when I too had the same kind of experience working in publishing. Because it doesn’t matter how much money you make or what type of job title you have if it is not your souls’ purpose you will be in total misalignment in your life and it hurts.) Our conversation was brief, and I left with a new desire to try again. I almost drove straight home after this life-altering event but quickly realized I had a job and at this point, I had on lunch break for a couple of hours! Upon returning, I had to face the boss who was extremely unhappy with me. He was someone I respected, and this was not the typical situation between us. I think he knew something was wrong, but men tend to want to ignore these instincts and move forward instead of getting involved. Within weeks I wouldn’t see him or that desk again. Looking back I see how lost and found I was all at the same time on this day. I will never forget that day for as long as I live.

In the following weeks, I quit my job and began taking on creative design work again…it had been a LONG TIME. I felt more like ME and this time I was starting new with a clear mind and body. It was exciting but also scary! I felt alone for a long time in this stage and not knowing my future has always been a painful emotion to understand. It is easy to want to run and hide (and actually do that) in this very critical stage. Most people do not move ahead of this confusing and surprising transitional period because it is so hard.

As soon as I lit a fire and began moving towards my goals with clear and passion-filled intentions of getting what I wanted no matter what, my life started to evolve almost instantly! I finally was moving again, and I felt alive! It wasn’t easy but has brought me to a present-day realization that I can do anything I put my mind to and so can you. I did a lot of things that most people can’t do, and began proving to myself that I could rise to the top if I dared to!

I want this for YOU, and I believe in you so much even if we have never met! Because I know that anyone can re-build their life into something that represents their authentic hear and vision when they want to badly enough.

I hope I have inspired you to take some positive actions in your life before it is too late, and I’m grateful you stayed here for a bit to read my story. While it is hard to reveal these personal (and now public) truths, I am comforted by the fact that if I help even one person with this article, then I have done something important in this life. Remember, no one that rises to the top goes unscathed because that would be so boring! #unicorntruth

Alley Jean
Brand Identity & Web Design Unicorn
Depression and Creativity

Depression and Creativity

Depression and creativity really don’t go well with each other. Some people will never fully recover from the effects of depression either. You can do all the self-care, coaching, counseling, health, medication, whatever… and still, be sad.

I ache for these people because I understand it personally and I am not ashamed to admit this. It usually not tragedy that takes our life, it is shame–and I refuse to carry this kind of burden anymore.

But what if I told you that if you could put that depression on pause long enough to do something, that no matter how bad things got, you could never doubt what you’ve created is an utter masterpiece?!

What if you took a vacation from your lies, exhaustion, and deception, just for a while, because just around the bend was the success you’ve always known is inside you?

What if, finding the strength to persevere is a sacrifice (because it feels that way for the struggling) that will benefit the world long after you’re gone? Pulling out the source of your creativity and genius to pass on to others is a responsibility that most people with depression face. It is your responsibility to grow, nurture, and give the world your wisdom. Yet, in the moments or weeks of severe depression, we don’t think we are very wise.

Regret kills us.

All the “I’m sorry’s” destroy’s us.

All the despair annihilates us.

All the nights we wish we could time travel to make it right makes us feel insane and hopeless. Which unfortunately can make creativity and purpose a totally incapable state of being. But that is a lie.

What if you powered past those typical symptoms and made shit happen?! Yeah! What if you did THAT this year?! There are only about 8.5 months left of 2019, and at the end, you could receive this fantastic gift of satisfaction.

I don’t believe that most people who suffer may ever truly recover, but you can find success even in your sadness. I have. I know it’s possible. And the funny thing is, we often do heal and get happier! Only you know how to get past the things that for some of us will never go entirely away. You do have the answers you seek which is why self-reflection and asking for support in these times is necessary. Don’t do all of this on your own, please.

I think we wait for our perfect moment that never arrives.

-Alley Jean

How are you going to live life this year so you can create success no matter how bad things are? It’s so painful for those of us who experience life in this way and have so much inside of ourself that lay dormant. The creativity sits there, challenging us, yet it feels more like mocking.

The truth is, over 350 MILLION people will suffer from depression this year. Wow. Yet all of those people feel alone. You are not alone because the numbers speak for themselves—But I know it feels that way.

The most exceptional people in history struggled with this same ailment but still graduated to being that person we look up to. How did they do it? They just do it. They know their purpose is worth finding and accomplishing. They know it is more significant than their struggle. So they just do it anyways! They see the power to succeed when they don’t know how to do it and move forward. They believe in themselves even when everything in their head says otherwise.

I feel for you if this article resonates on a personal level. I know you. I want to give you a big huge hug, but what you really need is a kick in the arse.

Even if you don’t remember your purpose in full detail, don’t you realize you can’t know until you enter and participate in the journey?! It’s a jungle out there, and the people who history writes about are the ones who suffered the most. Those who felt the most lonely. Those who felt misunderstood. Those who wanted more and took it. They are the humans who matter and take the heat for the rest of humanity. They are the names on the wall and the thoughts in our hearts. Maybe one day we will talk and write about you. But, we won’t if you keep hiding your brilliance. Creativity and the gifts you were born with have a matter of responsibility, and when we give way to our troubling habits, we are acting in complete dishonor to our destiny. The world is waiting for you to step up or step out, it’s your choice. #unicorntruth

Alley Jean

Brand Identity Artistry & Web Design Strategist
www.redunicornmedia.com

Eliminate Your Worst Traits With Self-Reflection

Eliminate Your Worst Traits With Self-Reflection

We all of us have had that moment through self-reflection where we see a trait in ourself that concerns us. We realize at this moment we have had this nasty little trait for some time and it’s a bit horrifying to know how long we were blind to its obvious negative impacts on our life.

One of my greatest traits is my ability to look at myself and find these undesirables. I want to find them. They are tricky and can hide, morph, and lie to me. They are out of site and in plain site. Some people even say this is the devils work which makes it ten times scarier for most. 

One of my worst traits is that I have a lot of undesirable traits. Lol!

None of us want to have a daily personality habit that sabotages our success and so even the best of us have these mechanisms with which we hide the truths from ourself. To me it is quite interesting and part of my life’s work to figure out. For most of my readers, it’s a nightmare which cannot be dealt with. 

We are taught at a very young age to stick by our beliefs. We decide something and then we hang on for dear life! Most of the time we are actually cloning someone else’s traits, beliefs, and desires in life. Parents, authority figures, and friends love to influence our decisions and essentially live through us. I can’t say I blame them because this is a human characteristic that has been developed since the beginning of time. We do this to educate the young and pass on our experience to save the people we care about from further pain. The problem with this is the system has become corrupt in my opinion. It is watered down and full of ego-based motives and fears that have been passed down in our family possibly for generations. 

It has already been proven that emotions and generational traits can be passed down to the new generation. What if the emotion is fear of making your own decisions? And what if this nasty trait is then reinforced by the people you trust most because of their dna and their upbringing? You see, we become slaves before we realize it to undesirable ways of thinking and acting. 

If our actions are instigated by our emotions all the time because we think we are right and most of our bad traits are hidden from our logical brain, how can we know how much of our life is truly authentic and being built to fulfill our destiny instead of aunts Marge’s? This is the part that really began to intrigue my curiosity! We can’t know until we begin a big experiment! And the first step is to examine our core beliefs and failures and see if we can find the devil in the details. This my friends, is where you will find your yellow brick road. But the journey can be very painful mentally and even physically. Our bodies love to stay on the same wavelength because it’s easier. We always talk about kids being sponges or pets being easy to train. We don’t change as we age, that is an old tale to help people cope with their undesirable traits when it’s too late to change their life. We train just as easy as the kids and the family cat or dog. The difference is, as adults we choose to not look at ourself anymore because we can. We are adults and can do what we want. But most of us are just robots doing as we are told and believing we are change-makers when in fact we are boring habits that go back generations. At some point, life becomes so difficult we choose autopilot and stick to our decisions. It’s easier and a whole lot less painful. We let the world dictate our decisions and concentrate on making the bills and making dinner and making love. Ha! 

Learn How To Eliminate Your Worst Traits & Rise Up!

Some negative traits and emotions you may want to tackle because they’ve become too detrimental to your future success are…

  • Anger
  • Depression
  • Ego
  • Judgment
  • Laziness
  • Manipulation
  • Addiction
  • Fear
  • Irresponsibility 
  • Spontaneity 
  • Immaturity 
  • Being late 
  • Being a know it all 
  • Blame
  • Hate
  • Messy
  • Unorganized
  • Regret
  • Loneliness
  • Perfectionism
  • Love struck 
  • Obsessed 
  • Stuck
  • Self-Esteem 

Let’s Create Real Awareness 

It’s super easy to confuse self-reflection with down-talking. When you’re not used to using this part of your conscious mind, it can certainly seem like you’re beating yourself up and bring it all down. But you’re not if you follow these simple tips to a clear and authentic look inside the person you think you are. 

Practice:

  1. I recommend beginning this practice alone and preferably in the morning before the sun has risen for a quiet and meditative space. Grab anything you want to make you the most comfortable and take in a few deep breaths where you actually fill your tummy as far as you can. 
  2. Now go deep into your mind and choose one emotion, character trait, or both, that you think is undesirable and bubbles to the surface the easiest. Don’t get overwhelmed here because there may be quite a few. Just pick one please. 
  3. Now imagine yourself float away from your body and observe as many replays of this trait in action by memory! All the situations it has caused and all the times you feel it really led you down an unsuccessful path. This may be painful mentally and physically which is why you must continually imagine your viewing this from an observational view as opposed to being your body. Watch these scenes like a movie in your head. Picture yourself today watching these movies play out as slowly or as quickly as you feel comfortable. 
  4. When you are ready, imagine you are now a world famous scientist and these movies and this practice is actually a big experiment and now you’re in a lab. (Be creative here just as you might play make believe as a little girl.) you have a notepad and what you are looking for is a pattern. There are common traits and decisions that link all of these bad movies together and it’s your job and role as the scientist and observer to find it. As in every job there is no crying and emotional breakdowns, this is a process of elimination and a theory until it becomes fact. 
  5. Start listing in your mind or in a journal your findings and your possible theories that make your discoveries a possible fact. 
  6. Write or think about what you’ve accomplished here. Be good to yourself and realize that the more you look deeply within yourself the easier it will be to live your life as authentically and successfully as possible. This is great work that I do myself on a weekly basis. It will advance your life by hyper speed and increase your emotional intelligence in ways you only dreamed of. 
  7. The experiment is not over! Now, for the next couple of month you just recognize your findings in your daily personal life and professional career. Every time you recognize the behavior tied to the character trait you need to age a decision you normally would never make! This is the exciting part! If you miss your opportunity because you realize it after the fact don’t worry because another situation will come to the surface quicker than you know. This is because now you’ve taken the mask off of a part of yourself you were keeping hidden. It’s kind of like when you buy that new car and all of a sudden you see it everywhere. Same deal. 
  8. Remember to forgive yourself and forgive your dna that sometimes might be driving you off a cliff. You are human and self-reflection is a difficult practice to master. Also, forgive those who will not understand you. You not here to change someone’s perspective or prove anything. You are here for you and the best way to surround yourself with success, alignments, and people who respect and love you for you is to concentrate on finding your best self in your own eyes. 
Rockship
TIME TO RISE!

Revisit this exercise on a weekly basis and you will make breakthroughs that make five years of your human life into what seems a lifetime ago. This very practice is something I have used to quit smoking, stop drinking alcohol, run a successful media company, find growth in my relationship of 23 years, attract clients and projects that still blow my mind, and create relationships and emotional experiences I can love. Most of all, it’s made me more of who I am. I live life by my book and make decisions based on what I believe instead of living a life in the past. My life my rules. Your life your rules.

Thank you for reading! I hope I have supported at least one woman out there to begin a process of strengthening the core of her business by revealing what I have learned in life. I LOVE hearing from my readers so please comment below!

xoxo,
Alley Jean – Brand Identity Architect

References: 

https://www.psychologytoday.com/us/blog/putting-psyche-back-psychotherapy/201803/have-you-inherited-some-your-emotional-issues

https://www.psychologytoday.com/us/blog/design-your-path/201305/10-traits-emotionally-resilient-people

Your Emotions in Business Can Crush You

Your Emotions in Business Can Crush You

Let’s get real about what is really stopping your success

The emotions we run through our body and spirit can destroy us. Especially when you’re refreshing an entirely new level of you and your business or starting out for the first time on a fresh new idea path.

The emotions we run through our body and spirit can destroy us. Especially when you’re refreshing an entirely new level of you and your business or starting out for the first time on a fresh new idea path.

Often times when I look at my own experience with emotions around business it’s set more in the realm of excitement followed by anxiety. The biggest challenge within our community that affects every single one of us at one time or another is fear of the idea of the unknown. (It’s scary and hard to walk into a tunnel without seeing the light at the end. And sometimes this tunnel is long as hell! When we are building something unique and new, well, we don’t know the future — we can only forecast and speculate. The anticipation of getting “there” can be unbearable without the right responses. Wherever “there” might be.

In the beginning, when these feelings I experienced depended on me alone, the emotions felt like an invisible force pressing me down into the earth. I felt as if no one understood what I was going through and never seemed to be gratified or supported enough. I wasn’t, and therefore others who tried to help couldn’t help me enough either. Sometimes it was a lonely feeling even though I was NOT alone on my journey at all. The most influential people in the world have experienced this level of emotional experience and worked their way out of it. I have been working diligently to do the same for years. It’s not easy which is why most of you will give up. I hope not though. I believe in you!

While this is painful and will mimic failure, this annoying part of your life can be remedied by knowing you have the control to stop it. This is the first step. The more you do for your mind, body, and soul, on a daily basis, the sooner you’ll get to a point when anxiety and fear stop ruling how you feel about what’s ahead when you can’t see clearly. You will have faith. You will have excitement! You will believe in YOU! This will give you comfort and improve your success.

Because I am beginning something new that I’ve been working on for a long time, these emotions presented themselves like toy soldiers in my mind quite a few times over the last few weeks. It was easy for me to observe, analyze, and overcome because of my experience and hard work in this area. But even those short moments where those emotions were in high gear made me feel ill, and I thought of all of you out there going through this punishing rollercoaster.

My first step is always taking responsibility for all of it. Even the things I don’t believe are my fault, and I am innocent. (None of us are innocent when it comes to our self-work.)

Remember, there are numerous tools and people out there to help you build your tool bag for life and business, and you are never alone. The harder and more consistent you are in supporting yourself physically and mentally, the quicker you’ll gain control in these areas and experience all kind of success.

The pure act of supporting yourself will magically bring more people, luck, success, and happiness into your life! It is called manifesting and you can’t experience this aspect of life until you work and take responsibility!

Emotions can be a liar and lead you down a ton of unfulfilled paths. Take responsibility and know you must keep working on yourself.

For those of you in crisis: Start today by taking a walk and breathing in the air deeply. With each breath tell yourself, “I am excited about the unknown and look forward to its fruits and jewels.” Say this during your entire walk to yourself or out loud. When you finally feel some relief observe this moment and know you’ve just healed yourself even if it is just a little. Small waves create significant change.

Thank you for reading and please reach out if you need support in your brand identity and overall business strategy. I love hearing from all my fans and read all your comments and emails <3

xoxo,

Alley Jean – Brand Identity Architect

Brand Board Your Color Palette – Video Training!

Brand Board Your Color Palette – Video Training!

A New Way To Find Your Brand Color Palette Training

Ready to “brand board”
your color palette?!

As a creative professional, I love all colors and find they all will fit a purpose emotionally and physically. Physically? Yep. Colors are so powerful and can trigger the human mind to create some great choices and sometimes some bad ones! When we talk about brand identity what does that mean exactly and how can we know the perfect color palette to go with it? How do we base our decisions to get favorable results? Let’s talk about all of this in stages.

Here is a process!

 

First, Think about your business and your personality as an owner. What kind of energy does your company give off? (If you have no idea what your business feels like energetically then this is a time to stop and reflect. Dig deep into what this means to you.) Is the personality bold and sexy like Lara Croft in Tomb Raider? Or is it a serene and spa-like comfort creature that makes you dream of exotic warm sands in a place you’ve never been? Forget about your audience/fanbase for a moment and decide for yourself what energy your company sends out into the world.

 

This may be a transitional period in your career where this is the new energy you would like people to feel. That is okay too. In fact, it is great! Remember that your future self is not a fraud if you start becoming her now. A misconception of “faking it till you make it” (worst phrase ever!) is keeping good businesses from being great! Become who you already are and feel into what that energy can be described as right now and write it out. It can be one or two sentences and as long as you would like. When it comes to figuring out your brand identity and colors accurately, more is ALWAYS better!

Secondly

 

 

You will take that phrase and put your creative hat on for a time-being! Yay! Okay, so, if your company *feels* like a Marilyn Monroe crossed with a Lara Croft then what does that look like? Put on your fashion hat for a second too! I know I know! I am so demanding and making you wear a lot of hats. Let’s play and pretend for a little bit. Okay? Now, what would your business character be wearing right now if she/he came to life?! Lace and leather? Boho chic? Romantic preppy? You don’t have to think about the colors yet. I want you to think about your character and the style and emotion they evoke in your daydream? Sit with this for a while and get that movie reel in your mind moving things along. Where are you and what are you doing? Are you on stage in front of thousands of people? Are you a famous actor or celebrity chef? Are you shopping on Rodeo Drive in Beverly Hills? Are you in Bali teaching a master class for high-end 1:1 clients? Are you on the beach just relaxing? Remember this is your business character which does incorporate you and your ideas but also your audiences and who they are. Are there colors appearing now? What colors are you envisioning?

It is imperative to grasp because emotion, style, and actions are all related to your brands PERFECT color palette. Colors make us do things like purchase, click, follow and invest. It is a feeling we get and can relate to even if we have no idea what you do and who you are. We notice colors and their meaning instinctually and deciding on perfect palette cannot be taken lightly or rushed through.

 

Now it is time to have some creative fun! Woot woot!

 

Go to Pinterest.com and create an account if you do not already have one. Now go to your profile in the upper right-hand corner and click that! Now create a new “board” and make it “secret” so that only you will have eyes on this, so there is no pressure. Call the board “Brand Color Inspire” Now go back to your writing and read it all again, so it is a fresh emotion in your mind. Search Pinterest for color palettes, brand identities, fashion photography, nature images and art that feels like something that visually explains all the things you wrote down. When you find ones that resonate “pin it” to your new board. Don’t over think this! If it feels right then pin it. Pin with total abandon! Have fun and go down that virtual creative rabbit hole until you are satisfied and cannot or do not need to pin anymore.

Call the board “Brand Color Inspire”

Did I tell you that this is the exact method I use with my 1:1 clients? It is, and it has been so effective that I have had many requests to create a how-to video on this subject alone. This is a professional artistic process that can tell you a lot while having fun and learning about yourself and your company culture at the same time. Color is my most intensely researched skill and obsession. Knowing YOUR colors in business is vital to getting to the next level so you can run a lifestyle business that is visible and fruitful and feels like YOU.

Okay, this is the critical part of the process. What you will do now is bring up your brand colors inspire board and scroll all the way down to the very bottom of your Pinterest board where you will see your first pins you used. Don’t think about this too much and please don’t take your time here. Now, scroll up to the top fairly quickly and notice which colors stand out the most to you. There will be one or a few. What are they? Take note! Now think about those colors and slowly go through all the pins and delete the ones that didn’t make that cut. Go back to square one when you’re finished and with your new color palette in mind pin some new ones in place of the deleted ones. Now you should have a full board of pins that reflect a color palette, look and feel, you created on your own and is related to your business and YOU. At this point, you can take a break and log back in, in a few days to look at your board with “new” eyes.

Writing about the way you feel and react to your color palette after you’ve gone through all the steps is important. While you may find your color palette pleasing you could be missing one color or another to either balance out the look or introduce an energy or emotion that didn’t make the cut. For instance, I have had clients tell me that they are both soft and hard when it comes to their business personality. This is usually a fine line when you try to visualize that with colors and a fine-tuned brand identity. Make sure it is all there.

When you finally have chosen the overall color palette, it will be time to pick the actual colors with their corresponding color numbers so that you can use these interchangeably throughout your identity for consistency. A consistent look and feel will bring some brand recognition. Choose up to 6 colors but be aware that I usually stay under four if you are creating your logo or business mark. Less is more, and you can incorporate the other colors throughout your identity (like your website, biz cards, social media graphics) when you get to that point.

Colors are powerful expressions of our culture and mean things. Picking a color palette because it looks pretty or a professional told you to is NOT being in control of your entrepreneurial journey. Don’t choose black and gold *just* because someone you admire uses it and is very successful in your eyes. You started this business to live a life of self-expression, empowerment, and freedom. If you can’t even choose your color palette for *your* brand identity, what else are you going to skip over? Don’t opt to be like everyone else. Take your time and give your company space to breathe and become it’s own. Be purposeful and meaningful when it comes to your identity. This is my method I have perfected for over 20 years. If you’re looking for a professional to take you through a unique and creative journey, please email me at alley@www.redunicornmedia.com Enjoy and let me know what you think in the comments!

xoxo,

 

the-one-thing-holding-back-your-business2 the-one-thing-holding-back-your-business3

I Lied To The Universe – A Soulpreneur Journey Continues

I Lied To The Universe – A Soulpreneur Journey Continues

I lied to the UniverseHey Beautiful Unicorn!

I have never been good at lying. I always got caught in a web of creative stories as a kid and quickly found out that I wore my heart on my sleeve and wasn’t good at hiding my feelings.

I had no idea that I was hiding things from myself!

 

But apparently, sometimes we don’t listen to ourselves as much as we would like to admit. I thought I was doing everything right!

 

Read on for the full story!
There are tips at the end you can use right away.

A word before the LIE…

Waking up naturally and on time has always been a gift built into my DNA. I suppose I have a lineage of family members from times past that had to get up with such intensity that now it just happens for me. It’s simple. It’s automatic. I imagine my ancestors waking up to change their lives. Having responsibilities and exciting dreams to fulfill. (Well, that is my dream of them. I don’t know who they were, really.) I am actually in the process of getting assistance for putting my family tree together. I’ll be getting a DNA test to find out as much as possible about the people who gave me life, gave me gifts, and led me to you. The chain of events in life is mind-blowing to me, and I think about it often.

The random events and the deliberate situations that resulted in my reality as I write this out–wow! It all happened before anyone I know was even alive. We all stem from an ancient chain of events and with one small mistake and another success…we came to be here for our short stay.

 

I have to tell you the truth to start off with…before I tell you how I lied to the Universe. The truth is, right now I realize that without all the disappointments or failures I would not be here talking to you today. Every single failure on my part has been another idea that didn’t work, which means I am testing and evolving as a person and a company. Without failure, I would not know change. Without change, I will never know success. The more results I get the better I understand me and what does work. This is such a simple concept that only took a few sentences to write, which is kind of disappointing for me considering it took me up until NOW to make it part of my life.

 

Now my story about how I lied to the Universe:

 

That day was so amazing! It was the one when I had it “up to HERE” with the standard and predictable way I had tolerated mediocre. I looked around and felt entirely disgusted and with my eyes wide open, I made some drastic changes. The first change was to start manifesting a life I dreamed about. That would begin with restructuring my business and making the money I deserved. Sounds exciting, doesn’t it?! It was.

I was so fucking high vibe and ready to conquer the world and had no time to spare! I wanted it all! I wanted to “eat the whole cake” as they say. So, I made a pact with myself to think positively about my money mindset so I would manifest a regular income that matched my plans. I began to think positively and tell the universe my plans, strategy and all about the money that I was gladly inviting into my life. I told her that I was ready to receive. Yep…here I am, ready to receive…hello? Universe…are you there?! I am so ready to receive and accept my new life. Here I am! Hello? Nothing…not a peep. She didn’t say a word. I didn’t feel anything. (I wanted to believe I felt something!)

I kept trying to stay positive and think about my old paradigms around
what I deserved and began meditating and all that jazz.

 

Although my biz did make some great changes, if I asked myself at any point if I was satisfied and felt that I was where I thought I’d be from the day I made the awesome claim to live the life of my dreams, I’d politely tell myself no. It felt horrible and although I was being my rock and roll unicorn self on the outside and kind of on the inside, too…it wasn’t what I expected! I was working so hard and it was not weighing out. I couldn’t understand it. I was even asking for help and felt I was doing all the right moves. It was odd and deep deep down in my truth I was feeling defeated. That secret seed of defeat fed the lies I didn’t realize I was telling.

 

You see, I learned from an amazing friend that the universe only understands energy. Because of this when I thought I was truly asking to receive through conscious meditations and daily journaling…in the background, I was sending out my panic message and the clear message that I was feeling defeated. So the universe gave more of that. She gave me more and more of what I was truly asking for. It was hard to realize this because it felt as if I did so much work for nothing. Like so much time had wasted. I felt defeated about being defeated…and so it got even worse.

 

And then I pulled that little lie by its roots out of the virtual garden of dreams and future energy. How’d I do that you ask? Here are some solutions that helped me get over my money story filled with lack and get comfortable with being uncomfortable. (If you missed last weeks blog on The Fear of Being Visible Online, check that out too!) I had to change my energy patterns and that is not easy. I still sometimes find myself calling old energy up that I haven’t fully cleared. But as I accepted the challenge of knowing I had been lying I quickly started seeing the changes I longed to see since the beginning.

 

I allowed myself to be upset or depressed about it but as soon as these emotions surfaced I trained my brain to signal a time limit. It started off longer and got shorter and shorter and easier to initiate. Time limits for emotional breakdowns are like goals, and we all need goals to create structure in our lives.

 

I faced my problems head on by finding out everything I could about them. For me, my debt was killing me and my learned response was to hide from it. So I didn’t know much about it except that I constantly told myself that I would never pay it off and was in a mess. Instead, I found out everything, got a lawyer, and began finding the solutions that everyone agreed upon. Clarity in my money story was KEY! Without the whole story, real financial figures and a plan, I would be nowhere today. It is important to fight your demons with knowledge. It is liberating!

 

Every day I told myself that I mattered and my voice was important for people to hear. Our brain is like your laptop computer but much more advanced. It easily holds onto fear and messages. Send the right messages and “program” your brain to think the way you wish you could. It literally is that easy.
It just takes a while!

 

Start journaling about your money story. This is so important because you will discover through writing how a lot of your thought patterns were fed to you as a child. What do your mom and dad think about money? What do they think about you and money? A lot of our “stories” are not really ours, we decided to own them. You can own another story script! Write your own story and stick to the script, woman!

 

Accept your problems and look at them as a scientist would. Step away and look down on yourself and start experimenting! Yep! I do this all the time. I become the “3rd party” scientist failing and succeeding in all areas of my life. If you’re failing it is okay as long as you keep experimenting. You cannot get to the solutions if you are standing still. Keep moving that brain of yours. I used to take everything so personally but this creative “scientist” method has made it easier.

 

Get pissed! (Not drunk if you’re from England! LOL!) But seriously, get mad and feel the passion. I did. Anger is totally okay when used correctly. It can be very passionate and give you the energy to move forward when it feels like no one has your back.

 

Know that we have your back. I often felt alone. And that is because I was. I turned down help and hid all my emotions from EVERYONE. How can we help you if you keep acting like everything’s okay and you don’t need us?!

 

When you feel yourself sinking into the old scripts about how worried you are about the bills and the kids and the business and your love life, etc…use that as your big Marilyn Monroe movie cue! Lights, camera, ACTION! I often put my emotions on stage. Getting creative with my mindset has been the biggest key to opening the doors to success. And Marilyn is definitely used all the time for personal achievement. When I feel those icky feelings creeping into my mind and words, it is a cue for my brain to become something more. To start the show, have fun and get to work. A lot of times this starts by wiping my tears and putting on my favorite red lipstick.

 

ASK FOR HELP – Have the courage to ask for help but don’t play this as a game. Ask for help from people who will hold you accountable for solutions. It is important that your closest friends and business besties have the ability to say, “What the hell is going on with you and let’s fix this!” The truth can hurt but it can also be an alarm to get you out of that track you keep running.

 

Color outside of the lines. Be okay with taking another route or path. Shake things up by creating new routines.

 

Literally, shake your body! I shake my hand, arms, and belly a lot. It feels good and was taught to me by a good friend. (Therese Tucker of Spirit 4 Success!) She told me that it clears the old energy out. And that is exactly what it feels like! So get up right fucking now and take your belly (big or small) in both hands and shake it out. Laugh if you want! That is even better. Then shake out your hands and arms. It’s fun and resets my energy patterns in my body instantly. I love it. One of my favorite tricks!

 

Finally, listen to YOU. I found that I already know all the answers and know the things I need and want to do. It is my mindset and old stories floating in my heart that kept me from making the leaps. Really listen to yourself and ask what you want today and for the rest of your life. Then, stop acting like it is impossible! It is not. Everything you want is attainable if you decide to take inspired action.

Watch my personal and honest talk about all of this by clicking below!

Enjoy and let me know your comments!

xoxo,

 

PS. Stop asking others what they think about you, your biz and anything else. Make all the decisions yourself. It is not up to them anymore to make decisions for your life. Your achievements and failures must be credited to you and you alone. For this is when you will feel the shift and life will blossom like a purple orchid in the sunrise of your morning.

 

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